DoT goes back to basics with new TV campaign

(CNS Business): As many Americans sweep snow off their driveways, the Department of Tourism has launched a new television advertising campaign in the United States that goes back to promoting the basics of Cayman’s beautiful beaches and water. The brand image of ‘Caymankind’ has evolved in the new promotion, which the DoT hopes will help 2016 continue the uninterrupted year on year increases that the destination has enjoyed since 2010.

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